Roger Baxter
   
5778 Brookway Drive
Winston-Salem, North Carolina 27105-1429
   
E-Mail: Resume@RogerBaxter.com
   
   
Objective: 
   
   To provide my employer a significant advantage over their
   competition through application of my broad experience,
   production management skills, and technical knowledge in
   innovative utilization of publication technologies and
   streamlined work flows to best fulfill their (or their
   client's) print communication needs.
   
   
Characteristics:
   
   Ą A get the job done on time and within budget manager.
   Ą Excellent written and oral communication and
     presentation skills.
   Ą Multiply the benefits of my experience through those
     who report to me.
   Ą Remain focused on the overall objective while taking
     care of the details.
   Ą Know how to get work done efficiently and how to get
     others to do so as well.
   Ą Understand the potential of modern technologies and how
     to use them to produce the desired cost effective
     printed materials and Internet based digital documents.
   
   
Experience:
   
   
8/98 - 2/03 Coyne Beahm, Marketing and Advertising,
   Greensboro, North Carolina
   
Senior Advertising Production Manager Đ 8/98 - 2/03
   
   Ą Sourced and oversaw production of clientŐs advertising
     and communications materials from digital files to
     finished or mailed product.
   Ą Collaborated in computerization project for all
     estimating, traffic, purchasing, etc.
   Ą Supervised other production department members and
     contributed expertise in development of clientŐs
     relationship marketing and web based programs.
   Ą Developed shared Internet accessible database of
     vendors, job specifications, and bid analysis.
   Ą Coordinated exposure of both creative and account
     personnel to new vendor capabilities, technologies,
     processes, and concepts.
   
   
7/94 - 8/98 Independent Management Consultant,
   Specializing in Publication Technology Optimization for
   Advertisers, Publishers, and Printers,
   Winston-Salem, North Carolina
   
   Ą Boosted employee morale, organized inventory control
     system, set up FileMaker Pro multi-location data entry
     job tracking system, and reorganized for more orderly
     work flows; thereby improved quality of staff
     performance, liquidated backlog of orders, and cut
     overtime requirements.
   Ą Audited and documented existing production procedures,
     techniques, work flows, equipment utilization, and
     personnel and equipment productivity.
   Ą Gathered raw information, performed data analysis,
     presented reports on findings and recommended
     improvements in process, equipment, scheduling,
     staffing, and pricing resulting in a return to
     profitability.
   Ą Produced customized training materials and presented
     training programs to increase productivity of clientŐs
     staff members eliminating bottlenecks in processes.
   Ą Developed Internet websites and advertising banners
     coding in HTML, Perl, CGI, and Javascript; achieved top
     5 rankings on major search engines and significant
     topical interest segment traffic and response.
   Ą Created data entry, analysis, and reporting tools using
     Microsoft Excel and Access to smooth work flow,
     eliminate backlogs, and monitor schedule compliance.
   
   
2/87 - 7/94 LoweŐs Companies, Inc., 
   North Wilkesboro, North Carolina
   
Manager of Advertising Production Systems Đ 11/92 - 7/94
   
   Ą Responsible for continual re-engineering of ad creation
     and production methodology, equipment utilization, and
     personnel productivity.
   Ą Saved $1.5 million in first year with in-house
     production of area versioned and priced pre-print
     newspaper inserts and ROP advertising.
   Ą Spearheaded a multi-department and multi-vendor team in
     continual re-engineering program of process
     improvement, quality enhancement, and lead time
     reduction achieving an 85 percent reduction of pricing
     lead times.
   Ą Developed and monitored departmental operating budget
     of $2.8 million.
   Ą Oversaw $40 million insert ad program Đ vendor
     contacts, bids, and analysis.
   Ą Purchased $600,000 annually in outside print and
     pre-press services.
   Ą Structured training program to keep 52 staffers on
     leading edge of technology.
   Ą Edited bi-weekly newsletter covering desktop publishing
     technology and advertising industry advancements and
     opportunities.
   
Manager of Advertising Production Đ 8/90 - 11/92
   
   Ą Directly supervised 5 advertising production
     departments with staff of 25.
   Ą Directed production of 2500 pages of advertising per
     month.
   Ą Developed and monitored departmental operating budget
     of $2.4 million.
   Ą Brought in-house the annual production of 30,000 pages
     of printer's film for weekly area versioned (200+
     markets) inserts and ads which achieved payback in two
     years.
   Ą Reduced advertising production times by 50 percent by
     introduction of Macintosh based desktop publishing
     system.
   Ą Produced 18 percent more base ad pages using 56 percent
     fewer creative staffers.
   Ą Pioneered a multi-department team in research,
     evaluation, selection, design, and implementation of
     $1.7 million technology upgrade covering 10 work
     groups.
   
Senior Supervisor of Production Đ 2/87 - 8/90
   
   Ą Responsible for copy writing, typesetting,
     illustration, product information, and mechanical art
     departments with 17 employees.
   Ą Implemented overall production control, began regular
     work flow communication, and provided schedule
     calendars for over 400 projects annually for 3
     creative, 6 production departments plus other affected
     internal groups, and outside vendors.
   Ą Designed and coded project scheduling and work group
     workload monitoring system on PC based computer system.
   Ą Improved productivity and reduced turnaround time.
   Ą Instituted detailed project planning for increased
     control and built credibility in project schedules
     both internally and among vendors.
   Ą Contributed expertise in print production technologies
     to improve quality of promotions while reducing costs
     by close involvement with print vendors.
   Ą Assisted in development of computerized ad request
     system.
   Ą Developed and coded a SAS database for job operations
     time accounting, cost monitoring, establishing hourly
     production rates, a charge-back system, and other
     reporting functions.
   
   
2/84 - 11/86 The Education Center, Inc., Greensboro, 
   North Carolina
   
Printing Plant Manager Đ 4/85 - 11/86
   
   Ą Responsible for sales forecasting, inventory control,
     order fulfillment, and manufacture of over 500 products
     (including hard cover and soft cover books), 6 magazine
     titles, and their direct mail promotions.
   Ą Increased production and billings over 40 percent in
     each of two consecutive years.
   Ą Expanded outside commercial print sales by 31 percent.
   Ą Accountable for profit or loss of all production
     processes.
   
Director of Technical Operations Đ 2/84 - 4/85
   
   Ą Trouble shooter for pre-press, printing, bindery, bulk
     mailing, warehousing, and fulfillment operations.
   Ą Led continuous process improvement efforts.
   Ą Initiated first Mac to Linotype imagesetter in state.
   Ą Created and coded job cost estimation software for web
     and sheetfed publications.
   
   
4/82 - 1/84 Fisher-Harrison Printing, 
   Greensboro & Durham, North Carolina
   
Production Scheduler at Greensboro plant Đ 9/83 - 1/84
   
   Ą Set production schedules for all departments in plant
     operating 24/7.
   
Acting Production Manager at Durham plant Đ 5/83 - 9/83
   
   ĄĘImproved profitability of fixed price schedule print
     projects.
   Ą Raised overall quality of work through attention
     focused on defects and elimination of their causes.  
   
Production Coordinator at Greensboro plant Đ 4/82 - 5/83
   
   Ą Primary sales contact for some clients.
   Ą Oversaw production of most demanding ad agency client
     base.
   
   
1/78 - 12/81 The Education Center, Inc., 
   Greensboro, North Carolina
   
Production Director Đ Over Prep, Press, Bindery, Packaging,
   Inventory, Purchasing, Warehouse & Shipping Departments Đ
   5/78 - 12/81
   
   Ą Decreased personnel requirements 47 percent while
     meeting demands of a 305 percent increase in product
     sales.
   Ą Forecast product sales by trend analysis to smooth
     workloads and reduce inventory investment requirements.
   Ą Economized product manufacture and improved cost to
     price ratio with standardized operations and
     materials.
   Ą Designed computer based inventory control and
     production cost projection and monitoring, and
     accounting information management systems on mainframe
     computer system.
   
Supervisor of Press & Pre-Press Đ 2/78 - 5/78
   
   Ą Reduced supply inventory by instituting just-in-time
     delivery.
   
Supervisor of Pre-Press Đ 1/78 - 2/78
   
   Ą Instituted advance needs planning across departmental
     lines.
   
   
Education: 
   
   Ą B.A. from Southwest Baptist University
   
   Ą Post-graduate study at Wake Forest University on a full
     academic scholarship. 
   
   Ą Plus extensive reading and numerous seminars in
     principles of management, print production, computer
     technologies, etc., throughout my career.